¿Por qué Snapchat vale 3.000 Millones de Dólares?

By @xavi_chino, 25/02/2017

Aquí tenemos a Evan Spiegel, el máquina que rechazó 3.000 Millones de Dólares por vender Snapchat… OLE TÚ!

Pero rasquemos un poco más…

Evan Spiegel no es tonto, aunque rechazando esa ingente cantidad de dinero, lo parezca… Pero igual que Facebook, y que la mayoría de redes sociales, cuál es su mayor valor? LOS DATOS!

Qué crees que Snapchat está muerto? Qué dices que nadie lo usa? Pues aquí te dejo algunos datos…

Todos estos datos de actividad son a nivel de Estados Unidos, pero contando que es un país enorme, con un poder adquisitivo enoooorme, y tenemos una cantidad aún más enooooooooorme de usuarios utilizando esta App, creo que algo de valor tiene.

Pero por si aún no te he convencido… MÁS DATOS!

Ahora con estos datos me dirás: ya bueno en Estados Unidos, pero en el resto del mundo nada. La cuestión es que si en Estados Unidos tantísima gente lo está utilizando es una aplicación a tener en cuenta. Pero aquí viene la pregunta del millón…

Como ya hemos comentado antes, ganan con la recopilación de datos, esto es un valor muy importante para cualquier empresa, pero además de eso, y también como la mayoría del resto de redes sociales la pasta viene de… LA PUBLICIDAD!

Pero… cuanto cuesta publicitarse en Snapchat? VAIS A FLIPAR!



Vaya pasta se estan llevando en publi…

Como podéis ver son precios muy excesivos que ahora mismo nadie esta pagando en otras redes sociales. La cuestión es: lo vale? Si yo tengo 1.000 views en Snapchat, como empresa obtendré un valor mayor o igual que esos 55$? Y no me refiero a un ingreso, sino que puede ser simplemente Alcance, Reconocimiento de Marca, Visitas a mi Web, pero… realmente esas 1.000 views valen 55$ para mí…?

Yo definitivamente hubiese vendido por 3.000 Millones de Dólares y a vivir. Living la Vida Loca! Que quieres que te diga…

Aunque también hay que tener en cuenta que la rentabilidad de esta publicidad para Snapchat es enorme, y que es una App con muchísimo valor teniendo en cuenta la cantidad de usuarios y contenido que mueve diariamente.

Aquí entra el debate de cada uno, pero como diría la madre de Florentino Fernández… “El dinero está bien, pero en mucha cantidad es cáncer.”



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